Mark Lanzarote

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Mark Lanzarote
Mark Lanzarote
The "mark Lanzarote" identical in their model which, although known as "César Manrique model" emerged from the firm commitment
of the most lucid minds of the age and the role played by Lanzarote Cabildo (Island Government). In the absence of the artist, the council intends to continue projecting into the future to do that has distinguished Lanzarote to the present.
The "Manrique model" is drawn from 1966 and its basic profiles emphasize from the outset in the rescue and promotion of traditional island architecture as the style to follow in new buildings. Similarly, full integration with the natural environment, preservation and put to use the natural beauty, the maintenance of the agricultural landscape and the preservation of the values ​​of the local culture are proposed. And all as to preserve and enhance elements to ensure the island tourism development, whose bid was to conform to the narrow dimensions of an island of just over eight hundred square Kilometers and stand at that time to 40,000 inhabitants.
It was decided to attempt to access the most qualified segments of tourism demand, avoiding overcrowding and standard fees and depersonalized in urban matters. The urban tourist insfraesctutura was adapted to traditional architectural and landscape conditions, showing rare exceptions, the willingness of the private sector to collaborate based on the marked guidelines.
1968 was intended to go in a journey toward utopia from objective conditions for tourist development in combination with a unique nature and historical action upon that nature. This incorporates both the effects of the spontaneous action of the volcanoes on the territory as human intervention in the physical environment through agriculture, which contributed decisively to strengthen the character of the landscape. Subsequently, the famed Centre for Arts, Culture and Tourism is presented as the perfect sítesis of human intervention in the environment.
As a final feature of our model an identity both the territory and the Lanzarote find himself. Human intervention in nature has always been harmonious, reflecting a identities: the environment and the community of Lanzarote. One look at the territory, after all the skin of Lanzarote own, is sufficient to understand which are the foundations of their cultural identity, one of the legs that support the "Lanzarote brand." Sensitization is going slowly getting through to do pedagogical played Centres of Art, Culture and Tourism, which are an example of how to proceed.
Success, therefore, is based on a rational use of scarce resources. The landscape today is the first insular economic asset compatibizar achieving growth and economic and social development, progress and wealth, with presrvación of natural and cultural values.

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